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德鲁克日志(18)    知识    阅读

我们知道,任何创新都是从一个理念开始萌芽的。但我们也知道,大多数的创意是没有意义的。我们应该要求有创意的人,能够结合工作,全面思考那些创意是否能真正的转化成商品、流程、业务或是技术。行动指南:列出你认为最好的三个创意。再列出你所需要了解的关键信息,从而使这些创意能够真正的变成现实。去发掘其中最好的一个创意,如果都不可行,那就从头开始。——彼得•德鲁克

The innovative organization understands that innovation starts with an idea. But an innovative organization also knows that the great majority of ideas will turn out not to make sense. Executives in innovative organizations therefore demand that people with ideas think through the work needed to turn an idea into a product, a process, a business, or a technology. action point: Make a list of your three best ideas. Then make a list of the key pieces of information you need to know and the major work that needs to be done before these ideas can blossom into a new business. Now pursue the best idea, or if none is practical, start again.——Peter • Drucker

去预测未来,只会给你找麻烦。 管理的任务是去管理好既有事实,并开创出能够做、也应该做的工作。要了解未来的出发点,就需要认识到两种不同、但又具有互补性的方法:

·经济的非连续性与社会发展之间存在着"时间断层",它影响着各个方面,找出来并利用它。 ——人们称这一方法为"对已经发生的未来的预期";

·找到一种能影响未来、并能指明未来方向与形态的新理念——人们称这一方法为"塑造未来"。

——彼得•德鲁克

Predicting the future can only get you in trouble. The task is to manage what is there and to work to create what could and should be. The starting point to know the future is the realization that there are two different, though complementary, approaches:

• Finding and exploiting the time lag between the appearance of a discontinuity in the economy and society and its full impact—one might call this anticipation of a future that has already happened.

• Imposing on the yet unborn future a new idea that tries to give direction and shape to what is to come. This one might call making the future happen.——Peter • Drucker

我知道许多成功的创新者和企业家,他们中没有人具有“冒险倾向”。大多数成功的创新者在现实生活中都是平淡无奇的人物,他们把大部分时间花在流动资金的估算上,而不是匆忙地作出冒险尝试。他们并不"专注于风险",而是"专注于机遇"。行动指南:明确你的哪些想法风险最低且成功的机会最大,好好挖掘这些想法。——彼得•德鲁克

I know a good many successful entrepreneurs. Not one of them has a “propensity for risk taking.” Most successful innovators in real life are colorless figures, and much more likely to spend hours on cash-flow projections than to dash off looking for “risks.” They are not “risk-focused”; they are “opportunity-focused.” action point: Determine which of your ideas presents the least risk and the most opportunity and focus on them. ——Peter • Drucker

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